Valley Metro Heat Relief Campaign
The Valley Metro Heat Relief Campaign is a multi-platform public awareness campaign designed to promote accessible cooling resources throughout the Phoenix area during Arizona’s extreme summer temperatures. This revised case study showcases the refinement of a cohesive visual campaign system across Instagram advertisements, a direct mailer, and outdoor billboard advertising. The project focused on improving visual hierarchy, layout consistency, typography, and readability while communicating heat relief information in a clear and engaging way. Inspired by Valley Metro’s transit branding and Arizona’s summer environment, the campaign combines bold typography, vibrant color treatments, and transit-focused imagery to create a modern and accessible visual experience.