ADV-456 : Phoenix Film Festival VIP Campaign
The Phoenix Film Festival VIP Campaign was created as a branding and advertising project focused on promoting a premium film festival experience through social media, outdoor advertising, and promotional merchandise. This project allowed me to explore campaign design, environmental advertising, typography, and cohesive brand storytelling while creating a luxury-inspired visual identity centered around classic cinema aesthetics. I wanted the campaign to feel cinematic, bold, and immersive by using marquee-inspired graphics, rich red and gold color palettes, theater imagery, and elevated messaging throughout the designs. The project included social media ads, billboards, banners, mockups, and branded VIP swag bag items to create a fully connected campaign experience across multiple platforms.